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Il nuovo progetto - Coppo, Canelli

What the hill kept hidden

The tunnels beneath the hill of Canelli were cut by hand into the tufa from the nineteenth century on. More than a century later, we picked up the pickaxe again: different tools, the same idea.

What we’ve done

We have reopened passages that had been walled up for decades, restored buildings left empty for years, doubled and modernised our production space, and rebuilt the visitor route through the Underground Cathedrals from scratch — today it can be walked in full, and safely.

What’s still to come

Two chapters remain, and they are the finest.

One is the stretch of tunnels still closed: a part of the Cathedrals no visitor has ever seen, which we will open to the tour route in autumn 2026.

The other is Palazzo Pennone, the home of Clelia’s family — one of the oldest buildings in Canelli, facing the winery. The Pennone had founded their own wine house, Pio Pennone, in 1800, and were long established by the time Piero Coppo started his in 1892; it was the marriage of Clelia Pennone and Piero Coppo, in 1910, that brought the two houses and the two cellars together beneath the same hill.

Now the Pennone home returns to what it was built for: Suites Palazzo Pennone 1872, apartments for those who want to stay in Canelli and sleep above the tunnels where the wine rests. During the works a fresco resurfaced on the ceiling, dated 1872 — the year that gives the palazzo its name — hidden there for generations.

THE RECOVERY OF THE HISTORICAL BUILDINGS

Il recupero dei vecchi palazzi storici

We have upgraded the buildings of historical and cultural value above the winery, recovering an early 20th century silkworm factory, where the new offices will be developed.
The renovation work has also involved the old 17th-century house next to the winery’s historical headquarters, where the new wine shop has opened to the public and the wine garden will soon be inaugurated, providing a space where guests can stop for a break and fully savour the atmosphere of this place steeped in so many years of history.
The goal that drove us was urban-environmental redevelopment and transformation, to lay the foundations for new synergies between the town and agricultural activities, the backbone of our production.

THE NEW BOTTLING LINE 4.0

Impianto d'imbottigliamento Coppo

We have also included a state-of-the-art bottling line in our recent investment plans, further upgrading the entire production department and increasing environmental sustainability. Integrated with a sophisticated washing, drying and sanitising system, the new line offers significant water and energy savings compared to those with conventional washing systems, thanks to cutting-edge technology.
The goal is to improve business efficiency and increase the quality of work for our employees.

NEW EXPERIENCES IN THE CELLAR

Le nuove esperienze in cantina - Coppo

Thanks to the historical and cultural recovery of the Cellars, we will offer the chance to visit them in absolute safety, displaying glimpses of the various geological stratifications that have succeeded one another over the millennia allowing visitors to better appreciate our subsoil, a source of enormous complexity and differences between hillsides and micro-zones, each with its own peculiarities.

NEW BUSINESS MEETING SPACES

Meeting room a Canelli - Coppo

We believe in the value of relationships, dialogue and sharing. This is why we have also chosen to dedicate our project also to the B2B sector, with a space designed to host business meetings in which technological equipment and a high-tech audio-visual system are combined with a location of excellence, overlooking the rooftops of the old town of Canelli.
Business meetings with tastings, coffee breaks, light lunches or buffets featuring local products paired with wines from the cellar can be organised by request.

What the hill kept hidden - Coppo
What the hill kept hidden - Coppo
What the hill kept hidden - Coppo
What the hill kept hidden - Coppo
What the hill kept hidden - Coppo
What the hill kept hidden - Coppo
What the hill kept hidden - Coppo
What the hill kept hidden - Coppo
What the hill kept hidden - Coppo