As part of the third edition of “Top500 Cuneo”, the event promoted by PwC Italy in collaboration with La Stampa, Cantine Coppo of Canelli stand out as an emblematic example of how innovation can harmonize with tradition.
Giuditta Soldadino, part of the new ownership and a member of the company’s Board of Directors, explained how the adoption of advanced technologies, digitalization, and automation in production processes and business management have enhanced efficiency and quality while preserving the company’s historical roots.
Giuditta Soldadino’s speech highlighted how the company is addressing contemporary challenges, including artificial intelligence and digitalization, integrating these innovations while respecting its historical identity. This approach has allowed Cantine Coppo to remain competitive in the global market, without compromising on the quality and authenticity that define them.
The development of wine tourism, expressed through the evocative “Underground Cathedrals” — the historic cellars carved into the diverse soil of the Canelli hills, now a UNESCO World Heritage site — represents another key asset for the winery’s success. Here, wine becomes an experience, through guided tastings, immersive tours, and storytelling of the territory. Hospitality and cultural enhancement of the site serve as a significant driver not only for the company but also for the entire wine-producing district of Piedmont.
Cantine Coppo’s invitation to participate in “Top500 Cuneo” highlights the fundamental role of wine companies in the economic fabric of the province, representing a successful model that bridges past and future.